Beat Theory Fitness Opens London Franchise Site

Scottish-based group personal training brand, Beat Theory Fitness, has opened its first franchise site in Waltham Abbey, London.

The 325 sq m club, owned by London-born 40 year old, Leon Chee-a-tow, has replaced a gym called Krunch Gym on the M25 Business Estate and will offer heart rate-monitored, high intensity interval training (HIIT) designed to stimulate metabolism and increase energy, whilst providing group support and accountability.

Chee-a-tow says: “Beat Theory Fitness is a unique brand offering heart rate monitored sessions so clients can track their progress every step of the way. We also have Assault AirRunners, supplied by Precor, that is pretty new to the market, which helps us to stand out from our competitors. The simplicity of the treadmill and its manually driven belt means you jump on and start running with no buttons to press and…

Scottish-based group personal training brand, Beat Theory Fitness, has opened its first franchise site in Waltham Abbey, London.

The 325 sq m club, owned by London-born 40 year old, Leon Chee-a-tow, has replaced a gym called Krunch Gym on the M25 Business Estate and will offer heart rate-monitored, high intensity interval training (HIIT) designed to stimulate metabolism and increase energy, whilst providing group support and accountability.

Chee-a-tow says: “Beat Theory Fitness is a unique brand offering heart rate monitored sessions so clients can track their progress every step of the way. We also have Assault AirRunners, supplied by Precor, that is pretty new to the market, which helps us to stand out from our competitors. The simplicity of the treadmill and its manually driven belt means you jump on and start running with no buttons to press and no frustration waiting for the belt to start up. During a workout we continually change from one exercise to another and the AirRunner, along with the AirBike Elite as an alternative for clients with injuries, as it puts less pressure on joints, means our members can push their workout as hard as they like.”

Beat Theory Fitness can cater for up to 40 people in any one 45-minute class and will run a minimum of eight classes per day, also using dumbbells, slam-balls, TRX straps, battle ropes, suspension units, step up boxes, ab rollers and rowing machines. Prices range from £59 -119 a month for a minimum three month contract, which includes a MyZone heart rate belt. Pay as you go options are also available.

Chee-a-tow hopes to grow the business from 250 members in the first year and 400 in the second year, with three or four personal trainers to support him. First time club owner, Chee-a-tow comes from a teaching background. He explains: “I was born and raised in Camden Town on a council estate.  My Mum brought up my brother, sister and I almost single handily.  We were very poor; often having limited food and never had the luxuries of most standard households.  I had my first job at 10 delivering milk, then a paper boy and as a general labourer on building sites way before health and safety prevented minors from earning money on site.  This money helped buy things for home and also pay for trainers and the fashionable items that children crave.  I went to college, university and then did a PGCE from my determination to create a better life for my family. I started teaching in a secondary school at 21, remaining in the profession until I was 40.”

Following a spine operation 18 months ago, Chee-a-tow reevaluated his profession and during his recovery, retrained as PT with a view to helping others with injuries. Having taught PE, circuit training and boxing to students, as well as studying Prey Mantis Kung Fu and Bjj for many years, adapting his skills to become a personal trainer was an easy transition for Chee-a-tow.

“I’ve always been into sport from a child and in adulthood my job has always involved teaching or providing a service; so personal training seemed a natural progression to my skill set,” continues Chee-a-tow. “Seeing the Beat Theory Gym in Glasgow allowed me to realise my dream of delivering personal training in a group setting.  The pre-existing brand and franchise support for a new business gives me the best opportunity to make it a success.”

The Beat Theory Fitness brand is owned by Glasgow-born Riccardo Scala, former personal trainer to the stars in California. He said: “Working in California for five years I saw the burst of the boutique sector first hand. I’ve been back in the UK for six years now, working on the Beat Theory concept for four of those, learning along the way to ensure I have created a strong and lasting identity that can be successfully shared with franchisees.

“The idea is to make this concept affordable for all, unlike many of the boutique facilities we currently see in London, and Leon’s new gym in Waltham Abbey is leading the way. We have plans to open more franchises before the end of the year and will also be looking to the international market during 2018.”

Precor’s Colin Wilkie said: “Beat Theory Fitness in Waltham Abbey looks sure to be a hit like its sister sites in Scotland and the Assault AirRunner treadmills are an ideal choice for its HIIT themed workouts. With the speed controlled solely by the exerciser and the position taken on the treadmill, users can hit the ground running and burn up to 30% more calories than on a traditional motorised treadmill.”

Beat Theory Fitness opens first franchise site

For further information contact:
Abigail Harris at Big Fish Public Relations
Tel: 07738331019
Email: abigail@bigfishpublicrelations.co.uk

PEAK WEEK

10 DAYS 7 TIPS – PEAK WEEK

NOT COMPLETED A PEAK WEEK AT BEAT THEORY YET – WHATS STOPPING YOU ?

Its not easy …. but the feeling finishing that 7th workout ( toughest in the UK ) will stay with you when your motivation is low .

 

HERE WE GIVE YOU 7 TIPS ON HELPING YOU COMPLETE A PEAK WEEK AT BEAT THEORY
  • Keep strong in numbers – ask friends to join you . Motivation from friends is imperative and you can support each other . Ask one of the BEAT THEORY team / trainers to join you …. the TRAINERS love a PEAK WEEK !
  • SHAKES – Don’t forget our delicious shakes are there to help you refuel . Pre order on the way in . Remember protein is important after a workout .
  • Don’t choose a…

10 DAYS 7 TIPS – PEAK WEEK

NOT COMPLETED A PEAK WEEK AT BEAT THEORY YET – WHATS STOPPING YOU ?

Its not easy …. but the feeling finishing that 7th workout ( toughest in the UK ) will stay with you when your motivation is low .

 

HERE WE GIVE YOU 7 TIPS ON HELPING YOU COMPLETE A PEAK WEEK AT BEAT THEORY
  • Keep strong in numbers – ask friends to join you . Motivation from friends is imperative and you can support each other . Ask one of the BEAT THEORY team / trainers to join you …. the TRAINERS love a PEAK WEEK !
  • SHAKES – Don’t forget our delicious shakes are there to help you refuel . Pre order on the way in . Remember protein is important after a workout .
  • Don’t choose a busy / heavy week work wise or socially – planning your sessions will help you stay focused . Variety too .. you may choose a trainer you’ve not worked with before – keep it interesting .
  • So you may always like to start on the Treadmill – mix it up … start on different sections each time . Intensity one day .. Treadmill the next … Resistance the day after that .
  • Get your sleep – you will be more tired than you think … lack of sleep is a killer.  The more sleep you get the more energy you have .
  • Focus on that 7th workout- Keep yourself focused on the end result/workout . Many of our guests comment on day 4 being the toughest ! Set yourself a little treat for this day …. those training leggings / top you’ve had your eye on . You may need to make a few sacrifices too – possibly the 6.30am class !!!!
  • Make time to stretch – Always stretch before your class it wakes the muscles up … muscles will be feeling more tired than normal this week so his is super important and will also combat injury . At the end of the week get that sports massage booked in ( another treat )

FranchiseWorld.co.uk – Beat Theory Fitness Feature

The Beat Theory Fitness franchise offers sharper workouts

Riccardo Scala, an ex-professional footballer, has launched Beat Theory Fitness in the UK and is looking for franchisees to join the company following the success of its two studios in Scotland at Edinburgh and Glasgow.The franchise offers personal training sessions in a group setting and the workouts are based on the excess post-exercise oxygen consumption (EPOC) theory, which keeps your heart beating, pulsing, pumping and burning fat after the workout has finished.

Scala who has been in the fitness sector for over 17 years, explained: “The way people want to workout is changing forever. When you look at the top 20 fitness trends last year, number one was wearable technology, two was body weight training and three was high intensity interval training. Personal training and group…

The Beat Theory Fitness franchise offers sharper workouts

Riccardo Scala, an ex-professional footballer, has launched Beat Theory Fitness in the UK and is looking for franchisees to join the company following the success of its two studios in Scotland at Edinburgh and Glasgow.The franchise offers personal training sessions in a group setting and the workouts are based on the excess post-exercise oxygen consumption (EPOC) theory, which keeps your heart beating, pulsing, pumping and burning fat after the workout has finished.

Scala who has been in the fitness sector for over 17 years, explained: “The way people want to workout is changing forever. When you look at the top 20 fitness trends last year, number one was wearable technology, two was body weight training and three was high intensity interval training. Personal training and group training was in the top 10, so Beat Theory Fitness ticks every box.

Riccardo Scala

“I first came across this concept when working in the U.S. as a personal trainer in California. The sessions are designed to give clients a fun and effective workout, irrespective of age or ability, as a personal trainer will help them to work to their own goals at their own pace.

“The sessions combine cardiovascular intervals with strength training to ensure that clients see the results they want. They will be provided with heart rate monitors, allowing us to track the intensity that they are working at throughout the session, ultimately maximizing metabolic burn and letting them know exactly what they have achieved during their workout.”

The company says that increasingly fitness-conscious people want shorter, sharper workout sessions with more proven and targeted results. Typically, a Beat Theory Fitness studio has 10 to 12 group sessions per day, all with a specialist personal trainer, so any time of day a client wants to workout, there is a session they can attend.

Scala continues: “People just don’t have the one to two hours a day to go to the gym anymore, but everyone still wants the results. We are not competing with gyms, as this concept is completely different, basically we are looking to shake up the industry and bring working out into the 21st century.”

The company says that franchisees will enjoy low overheads, low fixed expenses, a compact and attractive studio space and first-class support and training from industry experts. A typical studio is equipped with treadmills, rowing machines and suspension unit systems (10 of each) plus a host of weights and benches.

Franchisees will be given assistance with everything from identifying suitable locations and premises, to training and ongoing operational, business and marketing support.

For further information, call 07585 709 136 or email steve@platinumwave.co.uk.